#1 Short Videos on  Reels and TikToks 

Post short content that  tells a story. You have the first  three seconds to grab your audience’s attention! 

Creating video content on your social networks is essential to capture the attention of your audience and increase the reach of your message. The videos have a high level of engagement, since they combine visual and auditory elements that facilitate the communication of ideas in an effective and emotional way. In addition, social platforms prioritize this format in their algorithms, which increases the visibility of your publications. By including videos, you can show your personality, convey confidence, and establish a more authentic connection with your audience, helping to build a loyal community and drive growth for your brand or project.

#2 UGC and EGC Content

Create content with your audience and employees as this will give credibility to your brand.

Incorporating user-generated content (UGC) and employee-generated content (EGC) into your social media is key to building authenticity and trust in your brand. UGC shows customers’ real experience with your products or services, positively influencing purchasing decisions and fostering an active community. On the other hand, the EGC allows you to humanize your company by highlighting the commitment and perspectives of your team, strengthening the brand identity from within. Both types of content generate greater interaction, project credibility and can serve as valuable testimonials to attract new followers and retain existing ones.

#3 Key words in your content

Take advantage of the fact that  TikTok and Instagram work as search engines by including your keywords in text and audio.

Including keywords in your social media content is essential to optimize its visibility and reach. Keywords function as anchors that connect your content to the searches and interests of your audience, making it easier for it to be discovered by relevant users. Furthermore, by using them strategically, you can improve your positioning in the platforms’ algorithms, increasing the probability of appearing in search results or in recommendations. Integrating keywords naturally into your posts not only boosts your marketing strategy, but also ensures that your message reaches the right audience, maximizing the impact of your digital efforts.

BONUS #4 AI like your BFF

AI  can suggest  the best time to post  and help you create content that has good  reach – use it to your advantage!

BTW part of this publication is made with artificial intelligence.